PRODUCT UPDATE
HEAT Live! The outdoor roadshow is underway once more.
The new range at www.chesneys.co.uk/outdoor is already causing a stir, with higher visitor numbers than last year and increased purchase volumes year on year.
We have also refitted and relaunched the HEAT truck and have already been out on the road. Remember that with each roadshow booking we offer a FREE Delivery offer, for the duration of the event and provide the truck free of charge, although the dealer has to carry the costs of any other booking fees or ancillary investment.
Here’s what Will from The Fire Engine down in Bideford in Devon, who held a two-day event outside their shop, said about the experience:
How did it go overall?
Overall the show went very well, the truck was great and we were very happy. We received a very good response from consumers and had about 38 people, mainly at the event on the Tuesday alone. It was brilliant having both the Clean Burn and Heat & Grill live at the show and the customers were very impressed by the amount of heat given off from both machines. The Clean Burn was also popular and worked brilliantly. Overall, we were really proud to have the Chesneys truck present and to be able to showcase such an amazing product. We felt it added real credibility to the shop.
Did you get any particular questions from consumers?
There were a number of things people asked about:
- Queries about the delivery charge, although once explained what was included, they understood the costs.
- Questions asked about the covers and how important these were
- Questions about getting a flue extension for the units
How did customers respond to the new Heat & Grill appliance?
It was the most popular product; on the evening of Tuesday 9th we had a professional chef cooking on the Heat & Grill, which was very successful. The chef was also really impressed with it and loved cooking on it. We had about 4 or 5 strong leads, directly connected to the event that we think will definitely convert into sales. So far, we have sold two Heat & Grill and one Garden Gourmet.
Every day’s a school day!
Even though the first event of the year was a success, the Fire Engine experience has already taught us something. Although the unit worked well, in future, we will be setting up the Heat & Grill on the left-hand side close to the kitchen area for ease of access for the chef or cook to work to best effect.
