Stockist Update – August ’19 Issue 13

Marketing Update

Backing the Chesneys brand

As always, we’d back ourselves against any brand in the marketplace and this year is no exception, with a bigger investment than ever ensuring that customers are not only seeking you, our dealers, out but also asking for Chesneys by name.

Advertising

We’ve booked a major programme of advertising in the major interiors titles and national press starting in October but in market early September.

New brochureware and POS

Chesneys has always been known for showcasing our high quality product range with beautifully designed literature. In that spirit, we have initiated a complete overhaul of our literature suite and are now in the process of rolling it out.

We’ve adopted a new size of 249 mm by 210 mm which you should have already seen with the new Fireplaces brochure and which is now repeated with the all new Stoves brochure. The new size is not only distinctive but also a more convenient size for consumers and with our traditional high quality paper stock gives the family and even more distinguished and elegant feel.

The new Stoves brochure is a one-stop shop for all of our products, now incorporating Wood Burning, Multifuel and Gas in one place, with all the technical detail you and the customer needs within the context of inspiring high quality photography.

The new brochures will be in stock at the Nottingham distribution centre in the first week in September, so make sure you order some quickly and if you don’t have one, make sure you bag a copy of the new Fireplace brochure too. The new POS showcards are on their way to you too and should arrive early in September

Digital support

We have a comprehensive campaign of PAID activity, SEO activity, newly designed content and social media. We’ve made great strides since we launched the new web site and are fulfilling 100% more requests for dealer details than we were back in the spring, which is driving more people to your doors.

Web site upgrades

We are continuing to build web site functionality and have in place a programme of improvements including:

• More SEO work to improve our organic search potential – Google is ever changing, driven by advertising more than ever, but consumers still rely on natural search to find the brands they want and we are determined to be there, where they need us
• A new Ecodesign 2022 Icon key enabling customers to see the status of all of our products, be they passed or awaiting approval

Major PR coverage

As usual our PR team have been securing interest and coverage across all of the major titles, supporting the advertising work but also providing that objective, editorial coverage that keeps things real for consumers. The Chesneys brand has always been admired, specified and purchased by the professional sector and their commentary adds credibility to our own marketing narrative.

Environmental Update

Ecodesign 2022 clean sweep, on the way!

Chesneys are a business that prides ourselves on taking responsibility for what we do and have always tried to lead the way in making technologically smart and environmentally responsible product. We have always lead the way with a DEFRA exempt range and are now trying to ensure that the final models in our range also meets the more exacting Ecodesign 2022 standard.

This is where we are up to:

With more activity in the pipeline from HETAS and the SIA over the next year, rest assured that Chesneys will continue to aim to not only manufacture stoves that work beautifully but also do as little damage to the planet, as possible.